Did you recognize that just about 70% of babies finally end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer – the first 3-step system specially designed to fix the flake situation. First LATHER (with sponge), then LOOSEN (with brush) and LIFT (with comb) then get back to baby with more cradle, less cap.
FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We don’t seem to be an approach to life. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-would possibly not-stop-screaming brand.
LATHER: Use soft foam sponge to lather up baby’s head with baby soap, cradle cap shampoo or oil. Replacement sponges to be had (sold one after the other).
LOOSEN: Next loosen the flakes on baby’s scalp by massaging in a circular motion with gentle bristle brush that contours to baby’s head.
LIFT: Then lift flakes away from baby’s scalp and out of the hair with fine tooth comb.
ALL-IN-ONE SOLUTION: The only 3-step regimen with the hard tools parent’s wish to get rid of the flakes! Suggested Age: Newborn and Up
EFFECTIVE + GENTLE: Super soft, dense sponge and gentle bristles for sensitive baby skin without compromising effectiveness.